Summary
The Spanish interior ministry comissions a poster for the 8M yearly march, the final piece brings back the message of the early feminism, re-designing some elements that lost their meaning with time into a modernized version that showcases the same message through a modern inclusive look
Investigation
The brief consisted on an exterior poster for the 8M, International women's day, comissioned by the interior ministry of the Spanish government
The main pillars of the ideals behind the poster are found through an investigation, which leads to the beginning of the feminist movement and it's revolutionary fight, and the contemporary message portrayed by Irene Montero, Spanish politician supporting modern women's rights. The link between the color purple and this movement came to be after a fire in the New York Triangle shirtwaist textile factory in New York, where over 100 women died due to their poor work conditions, the incident caused a giant purple smoke column which was used in manifestations as a symbol.
Part of the inspiration for the piece came from Mikhail Lychkovskiy's posters for the play Petula and Elizabeta Porodina's photography. Leading to a play between contrast, texture, and photo manipulation.
Creative process
The voice for this campaign embodies the anger and the frustration, doing a so to say call to arms that awakens the fighter spirit. The slogan "BASTA" conveys the frustration behind the gender inequality and is often used in context where we women see ourselves surpassed by the circumstances.
The direct, impacting and differenciating image (compared to other year's posters) looks for a strong optic sensation and reaise of awareness. Paired with an AR video that when scanned, shows a wide variety of women and a short spot that explains the message behind this campaign.
Project showcase
