my name is Pilar Gómez and I am a spanish graphic designer in handwrittingRound cropped headshot of Pilar. Brown curly hair, brown eyes and round-ish face.

My specialty consists in investigating, reasoning and conveying what makes each idea one of a kind.

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I use innovating aproaches and creativity in my process to show each project's worth.

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Featured Projects

Product photography of two olive oil bottles in a rural environment with rocks and clear ligthing showcasing the brand Viaravi

Viaraví oil

Photography | Branding | Packaging | UX/UI

Client project. Viaraví saw the previous academic project involving their brand and reached out to work on a brand refresh. This involved remaking the website, new packaging, a new bottle design and product shootings. The objective of this project revolved around growing the brand further and making the identity pop-out from competitors, scoring their biggest numbers up to date.

laptop mockup including an open navigator showcasing a dark-styled website with shop items within

Milkbash

Branding | Web | UX/UI

Client project. Design and development of a resource-focused platform for 3D artists, combining UX/UI design, branding, information architecture, and no-code development. The project centers on organizing educational content and downloadable assets through a scalable CMS-driven system, allowing the client to manage and expand the platform independently. Built using Framer and external tools to ensure flexibility, clarity, and long-term maintainability.

Mockup image of three posters depicting women cut-outs in historical images with definitions of words related to the project like: visibilize, silence and dismiss

Desglosadas

Branding | Advertisement | Spatial | Web

Creation of a brand that encapsulates the divulgued concept of underrepresented women in history, portraying how they were "cut out" of the written books. Brought out to the public through an advertisement campaign, a traveling exterior exhibition that uncovers the dark and unknown side of modern spanish' history. Compiling the information in a website and exploring further through a social media profile. This project comes to life using visual metaphors, information design and photo manipulation.

Background picture depicting a fridge, in front of it, two phone mockups showing a notification of a meal preparation where some ingredients are missing, and in the other a shopping list

Eleusi

Branding | UX UI

Personal project. Contains app concept, design and prototipe. It's objective is helping families reduce their food waste and manage the products they keep in the fridge. Users upload the bought products and update their usage so the app can track their aproximate expiry dates and notify them about it. Includes other smart features that optimize the app for the user's benefit and further use of it. Simple design based on the brand values that focuses on the user experience.

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