My specialty consists in investigating, reasoning and conveying what makes each idea one of a kind.

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I use innovating aproaches and creativity in my process to show each project's worth.

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Featured Projects

Mockup image of three posters depicting women cut-outs in historical images with definitions of words related to the project like: visibilize, silence and dismiss

Desglosadas

Branding | Advertisement | Spatial | Web

Creation of a brand that encapsulates the divulgued concept of underrepresented women in history, portraying how they were "cut out" of the written books. Brought out to the public through an advertisement campaign, a traveling exterior exhibition that uncovers the dark and unknown side of modern spanish' history. Compiling the information in a website and exploring further through a social media profile. This project comes to life using visual metaphors, information design and photo manipulation.

Background picture depicting a fridge, in front of it, two phone mockups showing a notification of a meal preparation where some ingredients are missing, and in the other a shopping list

Eleusi

Branding | UX UI

Personal project. Contains app concept, design and prototipe. It's objective is helping families reduce their food waste and manage the products they keep in the fridge. Users upload the bought products and update their usage so the app can track their aproximate expiry dates and notify them about it. Includes other smart features that optimize the app for the user's benefit and further use of it. Simple design based on the brand values that focuses on the user experience.

Viaraví oil

Packaging | Advertising | Web

Academic project. Contains web prototyping and packaging previews. Viaraví is a traditional olive oil brand with five generations dedicated to this product. It is a new brand looking for it's place in the market, born to honor the family tradition and offering a quality product. Packaging design based on it's history and location, an advertising gampaign that shares the message and a landing page showing further about the message of the brand.

Street poster mockup showcasing a MUPI poster depicting a woman in red tones. Her eyes have been removed like the paper has been torn apart there, letting see throught the image the word "BASTA"

8M

Advertising | Poster

Academic project. Advertising campaign for International Women's day based around a poster that goes back to the movement's initial revolutionary ideals, pushings people identifying themselves as women to march on the streets.

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